I work across Creative Direction, Experiential Design, Spatial Design, and Art Direction - which is a long way of saying I like to have an idea and then actually make it happen.

I move between the big picture and the finer details - figuring out how something should feel then making sure it is actually possible, then getting stuck into bringing it to life.

Whether it’s a space, a brand, or a campaign, I focus on shaping experiences that are considered, tangible, and built to be felt - not just seen.